Jaguar Land Rover Reveals New Corporate Identity

The House of Brands structure will expand the Range Rover, Defender, Discovery, and Jaguar brands

Boman Irani Joins Springwel For New Ad Campaign

The ad campaign showcases the affects lack of sleep can cause to people of all ages

Yes Bank Unveils New Brand Logo In An Integrated 360 Degree Campaign

The campaign ‘Life Ko Banao Rich’ embodies the bank's primary goal of being a comprehensive solution provider that goes above and beyond to meet the demands of its customers.

Realme Onboards Shah Rukh Khan As The Brand Ambassador

Shah Rukh Khan joins the realme family, bringing his dare to leap spirit to the brand.

Diageo's Shweta Jain On 'What It Takes To Be A Walker'

In an exclusive interview with BW Marketing World, Shweta Jain, CBO, Diageo India, shares the insights of the participation of alcobev brand at Cannes Film Festival, marketing themes, sustainability principles and more

Bajaj Parks Triumph's Comms Mandate With Pitchfork

Triumph transferred its India sales and marketing operations to Bajaj Auto

EaseMyTrip Partners With Swiggy To Benefit Users Of Both Platforms

Both platforms will advertise the exclusive offers of one another to their users in order to drive awareness and more customer base

Mother’s Day: Here Is How Brands Are Making It Memorable

The Godrej Group and Ketto India launch campaigns, Fabindia releases a special film and Tiesta offers unique gift options

Trailblazers Defining The Future Of Retail In India

The second edition of BW Retail World’s 40 under 40 is on the look for leaders defining the future retail of India under the age of 40

Victoria’s Secret Continues Image Upgrade

As the brand looks to transform to more inclusive messaging, it is taking a different approach with its upcoming fashion show