Epic Marketing Campaign Fails: The Tightrope Between Shock & Sensitivity

Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity

Marketers In Sync With Ad Reports On Increasing Spends In 2024

Looking to invest strategically in the future, upcoming elections and sports stand tall as the juggernaut for marketers to shell out big monies

Gen Alpha: The Emerging Force In The Marketing Arena

Gen Alpha possesses enough intelligence to make well-informed purchasing decisions and is gradually establishing itself as a dominant force in the realm of marketing

Weighing The Brand & Agency Relationship In The AI-driven Era

With AI being the central collaborator, brands and agencies are making the most of its benefits, striving hard to fill the gaps and establishing a healthy alliance overall

Media Must Reoccupy The Space Of Responsible, Fair & Balanced Journalism: Anurag Thakur

Thakur navigates the Indian media landscape, touching the broad contours of freedom and responsibility of the press

Smart Lock Screens Altering Mobile Marketing Methods?

Marketers embrace personalisation, engagement and impactful brand promotions through the smart lock screen cultivating consumer connections in the digital era

Top Takeaways From The Interim Budget 2024 For The M&E Sector

While there were no major proposals for the sector, industry experts aspire to see more direct incentives or policies aimed at strengthening the ad industry in the future

Union Budget 2024 Unlikely To Favour M&E But Some Segments To Shine Bright

While OTT and gaming are expected to gain, the M&E sector, overall, deserves a paradigm shift in budgetary considerations, stress experts

Marketers To Bet Big On Gen AI In 2024

The next frontier in artificial intelligence, Gen AI, is not just a technological leap; it's a seismic shift in how marketers adapt, innovate and enhance customer experiences

The Ayodhya Wave: Marketing Lessons In Divine Light

In the aftermath of the Ayodhya Ram Temple Consecration, brands strategically position themselves for a lasting legacy, expecting to go beyond the immediate sensation, aiming for a lasting impact on brand loyalty and market positioning