In the past few years, unicorns and decacorns along with other VC-funded promising start-ups burning huge money on their branding and marketing efforts have grabbed many a headline
Technology and web-enabled phenomena that have gathered mainstream mass hysteria in a post-adversity scenario are the decentralised web 3.0 and the creator economy
The rapid evolution of the internet of things(IoT) has made possible the most exciting digital development that has paved the way for the emergence of new forms of assets called the NFTs( non-fungible tokens). NFTs have become increasingly popular with unprecedented profits, reinvention of asset ownership and creation of virtual communities from different parts of the world
Consumers are insecure about spending on what they consider luxuries. Brands on the other hand cut back on costs; and in the process, they might let go of what keeps their brand afloat
Understanding that the revolution in media consumption and buying decisions that are moving to digital is a universal truth and rebooting marketing strategies is an absolute must. And it cannot happen by just increasing digital budgets
The potential reach of ads on the top four social media channels, Facebook, Instagram, YouTube and TikTok, is 60 per cent of the total active user base, making it a strategic and cost-effective branding tool to unlock markets and improve reach
We, as a nation, have to think of new ways of adding value to our people and teams and get out of the instant gratification syndrome
This industry has experienced a significant shift in the companies participating in brand collaborations, from creating content by macro-influencers to exploiting the brand value and engagement of micro- and nano-influencers.
In a study published in the Journal of Computer-Mediated Communication, researchers found that participating in online communities centered around creative activities can lead to increased social support and a greater sense of belonging
It has become vital for the agencies to incorporate long-term ad fraud prevention solutions with the goal of improving ad campaign transparency, pursuing cost savings by lowering fraudulent clicks and seeking greater client satisfaction.
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