Brands Extend Eid Greetings In Unique Ways

Capturing the true spirit of Ramadan and Eid in their campaigns, brands have touched the hearts of everyone around

Slice Brings Back Mango Indulgence; Features Kiara Advani In New Film

The brand's summer campaign, 'Ras Aisa Ki Bas Na Chalega', will be amplified across TV, digital, outdoor and social media

CID Team Transforms Colgate Maxfresh's Misstep Into A Delightful Opportunity

The brand inadvertently stumbled into a playful controversy with surprising blunders within its advertisement

Savlon Swasth India Mission’s #HandwashLegends Makes Handwashing Cool For Indian Youth

The mission has been leading the charge in fostering behavioural shifts towards hand hygiene through inventive approaches and programs

Wipro Ropes In Srini Pallia As CEO: Who Is He?

Pallia comes with a remarkable 32-year tenure at Wipro and previously spearheaded the Americas-1 unit within the organisation

Dettol Celebrates The Big Dreams Of India With New Campaign

Dettol reinforces its pledge to support Indian consumers in their pursuit of achieving their dreams in the films

Alia Bhatt Has 'Too Much Fun' Sipping Frooti This Summer

With fun firmly rooted at the core of the new campaign, Frooti aims to kick start the summer season and bring alive the fun of mangoes for the consumers

Aerocity Entertainment Fest To Electrify Delhi On 6-7 April

A collaboration between BW Businessworld and GMR Aerocity Festivals, Aerocity Entertainment Fest is designed to offer a range of experiences catering to all members of the family. Its goal is to redefine entertainment in the capital and will take place on 6-7 April at The Square

OML Entertainment Introduces Nothing Phone (2a) Through Targeted Branding & Sales Strategy

The brand also collaborated with Flipkart for an exclusive launch, along with investing in celebrity investments

BoAt Takes A Dig At Apple; Targets Sports Enthusiasts & Tech-savvy Individuals

The 'Don’t be a Fanboy' campaign solidifies the brand's presence and commitment in the sports and entertainment arenas