India's Astute Marketing Strategies Shine At G20 Summit

Digital Marketing, Social Media, and Influencers Elevate India's G20 Summit Promotions, Boosting Tourism Prospects

Uday Kotak Steps Down As Kotak Mahindra Bank MD & CEO

The bank confirmed that Uday Kotak will remain in his role as a non-executive director

Twitter's 'X' Branding: Musk Vs Analysis

Twitter's "X" rebrand has showed mixed impact, with reported user decline conflicting with growth claims, and uncertainties remain about its future and effect on related products

BW Unveils India's 100 Most Influential Marketing Leaders

More than 25% of the BW Top 100 Marketers comprises women leaders. FMCG, Auto, Tech & BFSI dominate the list that not only recognises leaders across India who have contributed to and continue to shape the marketing & business landscape but also younger leaders who are building future-ready brands

Advertisers Set To Swing Big During Cricket World Cup 2023 And Festival Season

The stage is set for a dynamic synergy that promises to amplify brand equity, ignite audience enthusiasm, and propel sales to soaring heights in the coming months

X On The Verge Of Breaking Even, Says CEO Linda Yaccarino

Yaccarino says the company is on the verge of breaking even after undergoing a massive churn in the last few months

NCLT Gives Nod To ZEE-Sony Merger

In December 2021, Zee and Sony reached an agreement to integrate their television channels, film assets, and streaming services

Bata Names Debabrata Mukherjee As MD & CEO For Bangladesh Ops

Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev Gopalakrishnan, President, Bata APAC

Social Media Platform Koo Laid Off 30% Of Its Workforce: Report

According to the media reports, Koo had raised funds at a valuation of USD 273 million last year. It has Accel and Kalaari Capital among its investors

Google Campaigns - The Next New For CabBazar

In a chat with BW Marketing World, Rishab Gupta, CMO - CabBazar talks about his expansion plans