As the $10 billion merger deal with Sony (now Culver Max Entertainment) fails after nearly two years of deliberations, the big question in the face of looming competition and other challenges is, what next for Zee? The obvious answer for this India-born company seems to be from within India itself
Dixit will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions
The campaign will be disseminated across television commercials, OTT advertisements, out-of-home billboards, and digital media platforms
The new set of five films created by Thought Blurb Communications has been carefully created to evoke the empathy without the luxury of elaborate storytelling
With its new campaign, the brand aims to capture the majority of market share in the focus markets of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana
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