During the launch of India's first digital watch boutique, Gitanjali Saxena, CBO discusses how the consumer behaviour for luxury goods has evolved
Muneer shares his perspective on the acquisition and how the artist-influencer ecosystem is enhancing the music and entertainment sector in India
In an interview, Anjali Mehra, CBO of The Leela Palaces talks about the marketing strategies the organisation used to launch Aujasya, a holistic wellness program
The D2C offering must be available only through the platform, not everywhere and anywhere. Those who discover the joy of D2C solus get focussed, repeat & deep revenues, says Harish Bijoor, Business & Brand-strategy expert & Founder, Harish Bijoor Consults Inc. in this conversation with BW. Excerpts:
During the launch of Nokia's MBiT report, Amit Marwah, CMO discusses how the emergence of 5G would impact the current trends
Let's have a look at the conversation with the CEO of Bagzone on the brand strategy and plan for 2023
Let's have a look at the conversation on Advertising trends of 2022, the global recession affecting the industry, expectations from the budget, etc.
He states Fossil India has engaged closely with the Indian market and perceived its unique customer segments, diverse preferences and refined tastes
Menon says the entire ecosystem of CTV will become a big play over the next year
New generations who are taking up B2B marketing solutions from their previous generations, they are the attribute that likeminded people exist, he adds
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