Diageo's Shweta Jain On 'What It Takes To Be A Walker'

In an exclusive interview with BW Marketing World, Shweta Jain, CBO, Diageo India, shares the insights of the participation of alcobev brand at Cannes Film Festival, marketing themes, sustainability principles and more

In Conversation: Vadilal’s Aakanksha Devanshu Gandhi On ‘Sweet Tooth’

In a confab with BW Marketing World, Aakanksha Devanshu Gandhi President (Branding), Vadilal, talks about how the company is approaching the ice cream space and the latest marketing developments to support this.

Google Campaigns - The Next New For CabBazar

In a chat with BW Marketing World, Rishab Gupta, CMO - CabBazar talks about his expansion plans

Consumer Behaviour For Luxury Goods Has Shifted: Gitanjali Saxena, Tata CLiQ Luxury

During the launch of India's first digital watch boutique, Gitanjali Saxena, CBO discusses how the consumer behaviour for luxury goods has evolved

Influencer Marketing Is Integral To Music Industry: Shahir Muneer, Divo

Muneer shares his perspective on the acquisition and how the artist-influencer ecosystem is enhancing the music and entertainment sector in India

Our Focus Is On Creating Authentic And Bespoke Experiences: CBO, The Leela Palaces

In an interview, Anjali Mehra, CBO of The Leela Palaces talks about the marketing strategies the organisation used to launch Aujasya, a holistic wellness program

D2C Is Solus-, Not Omni-channel

The D2C offering must be available only through the platform, not everywhere and anywhere. Those who discover the joy of D2C solus get focussed, repeat & deep revenues, says Harish Bijoor, Business & Brand-strategy expert & Founder, Harish Bijoor Consults Inc. in this conversation with BW. Excerpts:

5G Is About Infinite Possibilities: Amit Marwah, Nokia

During the launch of Nokia's MBiT report, Amit Marwah, CMO discusses how the emergence of 5G would impact the current trends

Lavie Is In Its Exploring & Research Stage To Achieve Metaverse: Ayush Tainwala, Lavie

Let's have a look at the conversation with the CEO of Bagzone on the brand strategy and plan for 2023

Digital Marketing Ecosystem Will Grow In 2023: Ramneek Chadha, Xapads Media

Let's have a look at the conversation on Advertising trends of 2022, the global recession affecting the industry, expectations from the budget, etc.