In Terms Of Brand Experience, Digital Is The Fourth Place: Starbucks’ Sushant Dash

BW Marketing World speaks to Sushant Dash, CEO, Tata Starbucks India who spilt the beans (quite literally) about aligning the brand’s overall marketing strategy with its brand values, online being the fourth place for selling experiences to its customers, its strategy for raking in new customers, brand collaborations and more

We Follow Traditional Adv Model, Digital Spend Is About 10%: Mahesh Anand, Nippon Paint India

We are in a traditional model because most of our consumers engage here. The newer generation, on the other hand, is coming into the digital space. As we grow, we intend to spend more on the digital front too, he adds

Levi's Amisha Jain Leads With Purpose, Innovation & Inclusivity In Fashion Industry

The Levi’s brand has now increased nearly 50 per cent in revenue in India compared to pre-pandemic levels, making India our sixth-largest market and currently the largest in Asia, shares Amisha Jain, Senior Vice President and Managing Director of South Asia, Middle East and Africa at Levi Strauss & Co in an exclusive interview with BW Marketing World

It Is The Small Victories & Shared Successes That Resonate With Me: Schauna Chauhan, Parle Agro

A real eager beaver, Chauhan encourages her team to view challenges as opportunities as well as pushes them to expand their knowledge and skills

Nivea's Geetika Mehta Charts A Path Of Transformation & Inclusion

"By embracing curiosity with openness, you grow. With growth comes more confidence and willingness to be brave, which then is the fountainhead for innovation and creativity”, Mehta shares in an exclusive conversation with BW Marketing World

My Passion For Making A Difference In Consumers’ Lives Best Defines My Journey: Deepali Naair, CK Birla Group

Along with my commitment to continuous learning and a willingness to embrace new challenges, she adds

Diageo India's Hina Nagarajan Paves The Way For Inclusivity & Growth

"Step out of your comfort zone, be courageous, express yourself fearlessly and believe in yourself", Nagarajan advises young women aspiring for success in an exclusive interview with BW Marketing World

It Is Essential To 'Show And Tell’ To Progress: Anita Kotwani, Dentsu Media

When things did not go my way, I had the resilience to take it in my stride to work harder, recalls Anita Kotwani, CEO Media, South Asia, dentsu

Haier India Bets High On Premiumisation, AI Integration & IPL Engagement

Celebrating 20 years in India, Haier Appliances' President NS Satish and Head of Marketing Priyanka Sethi share insights on the brand's journey, strategies and future plans with BW Marketing World

Experimenting With CGI Has Been A Game-changer: Rajat Khurana, Asics India

Rajat Khurana, Asics India MD, opens up about the brand's steadfast dedication to technological progress, data analytics, and personalised offerings, all geared towards an elevated customer experience