Bisleri's 2024 Marketing Blueprint - Hydration, Sustainability, Global Growth

Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more

50% Marketing Spends Is Allocated To TV Ads: Amit Mathur, Finolex Cables

Despite the challenges posed by the pandemic, the company's turnover surged from 2700 crores to 4500 crores, reflecting a growth of 38% along with an additional growth of nearly 20%, reveals Amit Mathur, President-Sales and Marketing, Finolex Cables

To Foster Love, Instill Pride, Build Stature: Wow Skin Science's Unwavering Focus

With agility and speed being its key differentiators in the past decade, the brand envisions positioning itself as a globally recognised household name, while preserving its fundamental essence

Everything Is Fair In Love, War & Lay's: Witness The Ultimate Test

The brand's latest campaign taps into how one's loyalty to Lay's can even challenge the strongest connections, capturing the absolute, unspoken love across generations

"2024 Will Be A Year Of Ground-breaking Formats": Akankshaa Dalal, PepsiCo India

Dalal chats about Mountain Dew’s plans and marketing strategies for the new year, its focus on innovations, its recent partnership with Ranveer Allahbadia and The Ranveer Show and more

Backing The Basics

ITC’s Vidit Sidana emphasises on observing, listening, reading, and watching around to gather the best of marketing ideas

Paving Paths In Brand Management

Mjunction’s Udit Narayan Singh highlights contextual investments

Fuelled By Inspiration

Boult's Tom Stany reflects on awards, motivation, and future aspirations

Digital Domination

Tarun Makhija explores horizons, focuses on computer generated graphics (CGI) and AI fusion

Fiercely Focussed

Finding motivation in this accolade, StrobeWorks’ Shiva Sharan suggests keeping trends, innovation, and tech in sharp focus always