Interactive Avenues Wins PlayerzPot's Digital Mandate

The mandate will include brand and communication development across social and digital media channels as well as other key touchpoints

Transformation Of Kirana Stores Essential To India’s Economic Growth: Report

Retail modernization can boost consumption and generate nearly 3.2 million new jobs

InsuranceDekho Launches Its First TV Campaign

The campaign is conceptualized by Leo Burnett and directed by Arjuna Gaur

ASCI Extends Consumer Connect Initiatives

ASCI’s latest consumer outreach initiatives to build awareness on reporting objectionable advertisements ; Pilot to target Mumbai, New Delhi in first 3 months

Vi Inks Strategic Partnership With Voot

Vi users will now get access to the content library of VOOT Select comprising of international content, originals, movies, network shows and 54 linear channels

FCB India Wins Creative Mandate For Lakme & Elle 18

The 360-degree communication strategies will help the brands chart their course for the next phase of growth

ITC Engage Onboards Durjoy Dutta For New Campaign

The campaign will be amplified through activations and collaborations with various digital and social media strategic partnerships

ABFRL, Sabyachi Partner To Grow Ethnic Wear Portfolio

The company expects to build an ethnic wear business over next few years to complement its portfolio in western wear segment of the Indian apparel market

SkinKraft's First Film Questions Stereotypes

'I am my type' ad film is being released with a 360 degree multimedia plan pan-India across Tv, Print, Digital, Theatre and Outdoor

WATConsult Scales Up Its Dash Offering With Tata Nexon EV

With the adoption of integrated real-time data, all under one roof and with accessibility, Dash enables consistency in measures and measurement procedures across stakeholders