Consumer spending on beauty is growing, with 33 per cent of consumers having bought a new beauty product that they haven’t tried before
A brand’s focus on humanising technology should ensure that every interaction from the start of the customer journey to the end, is imbibed with a personalised touch
In the financial year ending March 2023, Iphones have propelled the smartphones category into the top five most exported commodities from India, writes Niranjan Gidwani
Its heart lies in formulating a methodology that is highly brand-centric, allowing it to only pay when the targeted action is undertaken by the consumer
The rapidly evolving landscape is reshaping the way individuals learn, create, share, and monetise their content, opening vast opportunities for creators and content consumers alike
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