Playbook For ROI-positive, Frugal Marketing

In the past few years, unicorns and decacorns along with other VC-funded promising start-ups burning huge money on their branding and marketing efforts have grabbed many a headline

How Web3.0 Will Impact Creator Economy

Technology and web-enabled phenomena that have gathered mainstream mass hysteria in a post-adversity scenario are the decentralised web 3.0 and the creator economy

Why Are Brands Driving Into NFTs?

The rapid evolution of the internet of things(IoT) has made possible the most exciting digital development that has paved the way for the emergence of new forms of assets called the NFTs( non-fungible tokens). NFTs have become increasingly popular with unprecedented profits, reinvention of asset ownership and creation of virtual communities from different parts of the world

Steps To Creating A Winning Social Media Strategy In 2023

With newly emerging technologies, never-ending feature updates and ever-changing consumer behaviour, digital marketers are always on the lookout for what’s going to happen next

Navigating Economic Chaos: Why PR Is Crucial For Your Company's Survival

Consumers are insecure about spending on what they consider luxuries. Brands on the other hand cut back on costs; and in the process, they might let go of what keeps their brand afloat

What Are The New Strategies Digital Marketers To Adapt

Understanding that the revolution in media consumption and buying decisions that are moving to digital is a universal truth and rebooting marketing strategies is an absolute must. And it cannot happen by just increasing digital budgets

Rise Of Social Commerce: How Social Media Is Shaping Future Of Online Sales

The potential reach of ads on the top four social media channels, Facebook, Instagram, YouTube and TikTok, is 60 per cent of the total active user base, making it a strategic and cost-effective branding tool to unlock markets and improve reach

Value Added Thinking To Ace Instant Gratification

We, as a nation, have to think of new ways of adding value to our people and teams and get out of the instant gratification syndrome

Role Of Technology In Influencers Marketing

This industry has experienced a significant shift in the companies participating in brand collaborations, from creating content by macro-influencers to exploiting the brand value and engagement of micro- and nano-influencers.

Content Creating For Joy: Finding Happiness Through Content Creation

In a study published in the Journal of Computer-Mediated Communication, researchers found that participating in online communities centered around creative activities can lead to increased social support and a greater sense of belonging