Digital Marketing: Seeking Progress Over Perfection

In today’s world, customers are extremely fickle and have limited bandwidth of attention, writes Niranjan Gidwani

Unravelling PR, New Age PR & Social Media Marketing: Clarity Amidst Confusion

The ability to adapt and integrate traditional and digital practices ensures that brands can effectively engage with their audiences, writes, Nidhi Sabbarwal

Omnichannel Marketing: Creating a Seamless Experience Across Platforms

An omnichannel marketing strategy allows organisations to exceed customer expectations by establishing a seamless customer experience across platforms, writes Ritesh Ujjwal

OTT Platforms Striving To Stay Relevant In Ever Evolving Market & Technologies

OTT spaces need to understand the critical importance of personalised experiences and content, writes Divya Dixit

How Can Brands Optimise Their IPL And OTT Advertising Strategy For Maximum Impact?

There’s immense potential in the OTT medium, and marketers must acknowledge its strengths. It is imperative to develop an OTT-led advertising strategy during IPL, writes Sahil Chopra

The Brain Doesn’t Recognise Your Future

Modern science is now allowing us to take a deep dive into the functionality of our brain like never before, writes Ram Jalan

Unlocking Digital Transformation: How DAP Can Help BFSI Companies Enhance Customer Experience & Optimise Operations

DAP solutions can help address the challenges of digital literacy and digital infrastructural challenges, provide easy integration with legacy systems, and help manage and protect customer data, writes Khadim Batti

AI-generated Content: Balancing Creativity & Efficiency In Content Marketing

Generative AI tools are transforming content marketing with their innovative capabilities, writes Poornima TM

Metaverse and Beyond: The Future of Digital Emergence

The gaming industry was one of the first to adopt many of the concepts underpinning the metaverse, writes Joseph Anantharaju, Executive Vice Chairman & CEO – Product Engineering Services, Happiest Minds Technologies

How Digital Marketing Can Revolutionise the Healthcare Industry

Digital landscape presents a path for innovation, continued success and mind share among all stakeholders for pharmaceutical companies, writes Sanjay Mehta, Joint CEO, Mirum India