The Need For A Specialised Marketing Agency For B2B Tech Biz

These agencies blend expertise, data-driven insights, and AI innovations to propel tech businesses forward

The Economics Of IPL In India

The majority of IPL revenues come from the media rights income and the franchise fee

Farewell Ameen Sayani - The Superstar Of Radio Broadcasting

Millions of fans secretly nursed an ambition to be able to speak like Ameen Sayani or imitate his style, recollects Bhuvan Lall

The Present & Future Of AI-powered Online Communities Decoded

A sneak peek into how AI can help brands manage their social media communities more effectively

Seizing Opportunity For Beauty Brands As Disposable Income Surges in India

Consumer spending on beauty is growing, with 33 per cent of consumers having bought a new beauty product that they haven’t tried before

Role Of Ecommerce: Uncovering Innovation In The Era Of Contemporary Marketing

A brand’s focus on humanising technology should ensure that every interaction from the start of the customer journey to the end, is imbibed with a personalised touch

India's Dual Tech Odyssey: Smartphone Surge & EV Challenges

In the financial year ending March 2023, Iphones have propelled the smartphones category into the top five most exported commodities from India, writes Niranjan Gidwani

How To Design Effective Performance Marketing Campaigns?

Its heart lies in formulating a methodology that is highly brand-centric, allowing it to only pay when the targeted action is undertaken by the consumer

Will India's Creators Transform From Influencers To Entrepreneurs In 2024?

The rapidly evolving landscape is reshaping the way individuals learn, create, share, and monetise their content, opening vast opportunities for creators and content consumers alike

The Era Of 'Modinomics'

Modinomics is growth-oriented, has an inclusive approach with a global outlook, has its roots in digitality, and has a focus on futuristic policies and infrastructure development