In today’s world, customers are extremely fickle and have limited bandwidth of attention, writes Niranjan Gidwani
The ability to adapt and integrate traditional and digital practices ensures that brands can effectively engage with their audiences, writes, Nidhi Sabbarwal
An omnichannel marketing strategy allows organisations to exceed customer expectations by establishing a seamless customer experience across platforms, writes Ritesh Ujjwal
OTT spaces need to understand the critical importance of personalised experiences and content, writes Divya Dixit
There’s immense potential in the OTT medium, and marketers must acknowledge its strengths. It is imperative to develop an OTT-led advertising strategy during IPL, writes Sahil Chopra
Modern science is now allowing us to take a deep dive into the functionality of our brain like never before, writes Ram Jalan
DAP solutions can help address the challenges of digital literacy and digital infrastructural challenges, provide easy integration with legacy systems, and help manage and protect customer data, writes Khadim Batti
Generative AI tools are transforming content marketing with their innovative capabilities, writes Poornima TM
The gaming industry was one of the first to adopt many of the concepts underpinning the metaverse, writes Joseph Anantharaju, Executive Vice Chairman & CEO – Product Engineering Services, Happiest Minds Technologies
Digital landscape presents a path for innovation, continued success and mind share among all stakeholders for pharmaceutical companies, writes Sanjay Mehta, Joint CEO, Mirum India
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