It is not just a marketing tactic but a philosophy that embodies the essence of genuine human connection and communication, says Patil
From new product roll-outs and sparking brand conversations to presenting exclusive deals, influencer marketing stands as a crucial strategy for brands seeking significant achievements during the IPL season
Harnessing technology for value addition and market penetration can amplify the competitiveness of the millet sector, opening new avenues for growth and sustainability, writes Prashant Parameswaran
By embracing the strengths of OOH advertising, brands can enhance their overall marketing strategy and achieve meaningful results
To make AI a boon for creativity, our mentality towards AI-generated content will need to change, says Rangoonwala
A data-first approach makes responding to changing market dynamics, and putting the patient needs at the forefront an almost a second nature rather than a scramble.
These biases are more deep-rooted and granular than what meets the eye, defying a one-size-fits-all solution, says Das
It is heartwarming to see brands move away from traditional domestic settings and highlight women's diverse skill sets and aspirations, charting a new era in Indian advertising
While urban India may have made significant strides towards inclusivity and diversity, Bharat struggles to keep up, mired in age-old customs and patriarchal norms
AI isn't just a flashy trend; it's a fundamental shift in how we work and live. It's revolutionizing industries from healthcare to finance, streamlining processes, and unlocking new possibilities, writes Ruchika Gupta
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