Crafting Immersive Experiences: The Rise Of Virtual Reality

The next frontier involves integrating AI with VR to create even more personalised and adaptive experiences, making every virtual interaction unique to the individual user, writes Rishi Sharma

Elections vs Entertainment: The Battle For Advertiser Attention

The ongoing discussions on data privacy and election integrity are expected to influence how digital platforms are used for advertising during elections, writes Sahil Chopra

Navigating The Cyber Frontier: Gen AI's Role In Safeguarding Businesses

The dynamic nature of cyber threats requires swift and adaptive measures and AI's ability to continuously learn and evolve is instrumental in strengthening cybersecurity defences

Augmented Reality: A Game-changer For Brands & Consumers Alike

AR enables brands to develop permanent emotional links with customers by creating shopping experiences that are immersive and engaging, writes Rishi Sharma

To Capture Attention, Make (Bold) Entertainment

To win today, brands need to break free from traditional advertising barriers and speak the language of modern culture, says Krishnamurthy

OTT - What's Streaming India?

Regional content production is on the rise, catering to a diverse linguistic audience, which is a unique aspect of the Indian market. This trend is not only attracting domestic players but also global giants who are investing heavily in local content, writes Aroon Kumar

Marketers Gear Up for 2024 Media Planning With Transparency, AI Protection, Data Optimisation

Customer-focused insights and strategic data help businesses to optimize their media plan effectively, writes Amit Relan

Tales Over Trophies: How Thought Leadership Outshines Traditional Awards

The awards landscape in India has never been more crowded, mentions Gupta

Digital Advertising In A Cookieless World

The deprecation of cookies presents an opportunity for marketers and adtech providers to take long-term steps towards privacy-safe digital advertising

Innovation, Experiential Strategies To Dominate Sanitary Marketing Trends In 2024

Social media platforms, virtual showrooms and augmented reality applications have become indispensable tools, allowing customers to visualise products before making a purchase