How Authentic Storytelling Builds Lasting Brand Loyalty

It is not just a marketing tactic but a philosophy that embodies the essence of genuine human connection and communication, says Patil

How IPL 2024 Can Set The Stage For Brands With Influencer Marketing Campaigns

From new product roll-outs and sparking brand conversations to presenting exclusive deals, influencer marketing stands as a crucial strategy for brands seeking significant achievements during the IPL season

Market Dynamics & Growth Catalysts: Decoding Millets Success Story In Indian Food Industry

Harnessing technology for value addition and market penetration can amplify the competitiveness of the millet sector, opening new avenues for growth and sustainability, writes Prashant Parameswaran

Beyond Impressions: Why OOH Still Commands Marketers' Love

By embracing the strengths of OOH advertising, brands can enhance their overall marketing strategy and achieve meaningful results

AI-generated Content: Boon Or Bane For Creativity?

To make AI a boon for creativity, our mentality towards AI-generated content will need to change, says Rangoonwala

Data-driven Optimisation: The Key To Effective Marketing Campaigns

A data-first approach makes responding to changing market dynamics, and putting the patient needs at the forefront an almost a second nature rather than a scramble.

Breaking Gender Biases Is A Journey

These biases are more deep-rooted and granular than what meets the eye, defying a one-size-fits-all solution, says Das

Breaking The Gender Mould In Advertising

It is heartwarming to see brands move away from traditional domestic settings and highlight women's diverse skill sets and aspirations, charting a new era in Indian advertising

Gender Stereotyping: Glaring Disparity Between India & Bharat

While urban India may have made significant strides towards inclusivity and diversity, Bharat struggles to keep up, mired in age-old customs and patriarchal norms

Beyond The Hype: How AI Elevates, Not Eradicates Human Talent

AI isn't just a flashy trend; it's a fundamental shift in how we work and live. It's revolutionizing industries from healthcare to finance, streamlining processes, and unlocking new possibilities, writes Ruchika Gupta