It has become vital for the agencies to incorporate long-term ad fraud prevention solutions with the goal of improving ad campaign transparency, pursuing cost savings by lowering fraudulent clicks and seeking greater client satisfaction.
The pandemic induced a spurt in demand generation initiatives, with SaaS-based solutions leading the way. With the return to normalcy, the push for brand positioning has again come to the forefront
From identifying the right influencers to work with to creating content guidelines and measuring campaign performance, agencies can help brands and influencers work together more effectively and achieve better results from their campaigns
One of the biggest changes in influencer marketing has been a shift towards authenticity and transparency, writes Prashant Nagar, Founder of DigiWhistle
Here are a few reasons why chatbots are becoming an essential part of marketing strategies in India
The landscape of marketing has changed and is ever-changing. Now when we see their advertisements on social media or their packaging in physical stores, we see that they’ve been extremely smart about it
Influencer marketing amplified with effective public relations tactics can be one of the most effective ways to engage consumers in real time
The rise of conversational commerce is driven by the increasing use of mobile devices and the preference for messaging as a form of communication
Policy and regulation, macro-economic variables and trends in content consumption, amongst many other factors, can majorly impact the profitability of production companies. Hence, it's prudent for them to adopt some cardinal practices of financial management to ensure healthy returns and minimising of risk in the creative business
The pandemic created several shifts, necessitating changes in not just business operations but in critical leadership skills - people management, decision-making, socio-cultural sensitivities, health and wellness and several more. Without any of us realising it, we were adapting and making changes on the go
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