If data is the new oil, then modern marketers should be actively using this currency to make their marketing efforts more effective, believes Lloyd Mathias, Business Strategist and former Marketing Head of HP Asia Pacific
Karan Taurani, VP- Research Analyst (Media & Consumer Discretionary) Elara Securities shares his views on Amazon and MGM's merger agreement
With the pandemic firmly establishing the trend of blended learning, this decade is looking like the decade of EdTech in India
Artificial Intelligence is using and programming machines to respond innovatively and creatively to customer requirements
Organizations that truly care for all stakeholders, offer hope and empathy to customers and have strong digital offerings will stay, says Subharwal
Brands must acknowledge a crisis and constantly reflect upon positive values that would keep consumers wanting to engage more with the brand
Digital platforms help organizations to rapidly collect and curate social data that can be sent in real-time to the right people.
The pandemic catalysed the cohesive collaboration of AI and ML in laptops and has been helping the laptop industry to cater to the customers better
International businesses take strategically measured steps that guide Indian internet users into their marketing funnel and branding efforts
A digital record system, involving a distributed ledger with online records – timestamped and protected with cryptography can achieve a great deal of efficiency in the process without essentially compromising with the security of the system
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