The author also seeks to answer why grocers should go beyond product recommendations
The futuristic technological trends like location-based games, cloud gaming, and AR/VR-powered games are fueling the demand for esports gaming
The newer as well as the old traditional retailers are starting to identify the advantages of combining channels are leveraging their physical retail business with a corresponding online presence
Influencer marketing investments by brands are expected to touch $15 billion by 2022
Around the turn of the millennium, as computers started becoming ubiquitous in the urban classrooms, several factors were identified, which hindered the rural adoption of edtech in India
As a response to the influx in the number of new consumers, ecommerce merchants and websites have continued to keep up with the rising demands for products and services
Let’s build brands that play in the society as good citizens, as well as they play in the market for great stakeholder value, says Sinha
The IPL has been suspended; the bio-bubble has burst. But were the signals – the negativity already visible? The Indian Institute of Human Brands (IIHB) and the Rediffusion Consumer Lab (Red Lab) had been tracking consumer sentiment for the past three weeks: the bomb dropped on the IPL almost on cue
The survey by Hansa Research highlights customer preferences for customer support channels as a healthy mix of traditional and digital channels across age groups
When markets change, companies have to rethink the strategic positioning and business model
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