Brands need to realise that while the lockdown may be over, the pandemic certainly isn’t and given this environment ,what’s most important is to retain and win customer trust and loyalty.
More efforts are being directed in guiding consumers on to digital assets, which are being built more aggressively by organisations, for they want to keep ahead of their Consumers, who have learnt a trick or two faster than the organisation was ready for.
To maintain resilience for the future, organizations should adopt an agile approach to strategic workforce planning.
In the context of the scenario building up, here are 5 strategic considerations that could be useful in enhancing festive marketing opportunities:
With no possible predictive data based on past trends, the winning organisations are the ones who have adapted overnight, kept their nose to the ground and differentiated the critical from the important.
Strategic research and development have not only helped many companies in investment prospects but also gaining satisfactory results in shorter time duration.
This rise in digital advertising has fallen mostly on the shoulders of creative strategists, who play a large part in determining what the advertisement looks like to the consumers.
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In recent years India has seen a boom in B2C eCommerce as these online shops are now offering free delivery, massive discounts, all kinds of attractive offers, exchange schemes etc., adding a sense of trust for the customers.
The pandemic is expected to create long-term ripples and influence the consumer psychology like never before. It is imperative for marketers to read the change and adapt to this volatility.
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