Is Metaverse A Marketing Gimmick Or The Future of Internet?

At the BW Marketing Whitebook Summit 2022, locked horns on whether the metaverse will be the next big theme of digital or not

Establishing The Link Between Revenue & Marketing Spend

Marketing leaders from Maruti Suzuki, IBM, DBS Bank and ValueFirst tackle the big question of whether data and digital are reflecting returns on marketing investments

#BWTop50Marketers: Meet India’s Most Influential Marketing Leaders

With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry