The ability to adapt and integrate traditional and digital practices ensures that brands can effectively engage with their audiences, writes, Nidhi Sabbarwal
The home centric digital is becoming a big animal and this animal needs to be empowered, says Bijoor
Employers are now transforming the workplace into a more productive and collaborative environment, supporting the social nature of work that employees have yearned for
He has played a key role in driving vectors of FICCI’s national agenda in the sports sector including the creation of Task Force for Fantasy sports and eSports
To protect and maximise this revenue stream, retailers would need to invest in technologies that blend the physical and digital shopping experiences
Further strengthening its existing portfolio, the agency has also won the social media mandate for ZEE Vajwa
To raise awareness and reduce the stigma of breast cancer, Avon and Indian Cancer Society partner to reach individuals and communities
Regulation by the government will generate a wider user base for the online fantasy sports operators who will benefit from regulation in the long run
Xaxis Creative Studios aims to give brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes
Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI
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