PR & Corp Comm Hires & Promotions: Star Health & Allied Insurance, RHI Magnesita, Ruder Finn India, realme India

A quick glance at the hirings and promotions in the PR & corporate communications industry

Farewell Ameen Sayani - The Superstar Of Radio Broadcasting

Millions of fans secretly nursed an ambition to be able to speak like Ameen Sayani or imitate his style, recollects Bhuvan Lall

MRSI Transfigures Classification System; Industry Leaders Reflect

Aligned with the introduction of ISEC, MRSI orchestrated a panel discussion in the capital on 21 February, 2024 that emphasised the significance of an advanced socio-economic classification system for effectively reaching target consumers

PR Hires & Promotions: MSL, The PRactice

A quick glance at the hirings and promotions in the PR industry

AI Is An Opportunity To Avoid Past Mistakes, Says Meity's S Krishnan

S Krishnan, Secretary Meity, Government of India talks about AI, IT Act 2000, Digital India Act, internet regulation and public access to unregulated information among more

Hyundai Kicks Off 2024's Big Marketing Push; Over 55% Spends Still Marked For Traditional Channels

Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India discusses with BW Marketing World about the long-standing association of Shah Rukh Khan with Hyundai, getting Deepika Padukone onboard and more

Excel Awards Celebrates Outstanding Achievements In Communication & PR

BW Marketing World Excel Awards applauds over a 100 noteworthy achievements in communication strategy, media relations and crisis management in the Indian PR and corporate communication industry

"2024 Will Be A Year Of Ground-breaking Formats": Akankshaa Dalal, PepsiCo India

Dalal chats about Mountain Dew’s plans and marketing strategies for the new year, its focus on innovations, its recent partnership with Ranveer Allahbadia and The Ranveer Show and more

Key Account Movements Redefine Indian Ad Industry

The Indian advertising industry has had quite a transformative journey with large brands changing hands in the media, creative, digital and integrated space