Unravelling PR, New Age PR & Social Media Marketing: Clarity Amidst Confusion

The ability to adapt and integrate traditional and digital practices ensures that brands can effectively engage with their audiences, writes, Nidhi Sabbarwal

Marketing Needs To Earn Its Credibility Back: Harish Bijoor

The home centric digital is becoming a big animal and this animal needs to be empowered, says Bijoor

Defining Work Centre Of The Future

Employers are now transforming the workplace into a more productive and collaborative environment, supporting the social nature of work that employees have yearned for

Sanjog Gupta Reappointed As FICCI’s Sports Committee Chairperson

He has played a key role in driving vectors of FICCI’s national agenda in the sports sector including the creation of Task Force for Fantasy sports and eSports

Creating Next-Gen Stores For The 'Revenge-Spending' Phase

To protect and maximise this revenue stream, retailers would need to invest in technologies that blend the physical and digital shopping experiences

TheSmallBigIdea’s ‘TSBI Bharat’ Strengthens Its Regional Presence

Further strengthening its existing portfolio, the agency has also won the social media mandate for ZEE Vajwa

Avon, Indian Cancer Society Deliver Hope

To raise awareness and reduce the stigma of breast cancer, Avon and Indian Cancer Society partner to reach individuals and communities

Call For Online Gaming & Fantasy Sports Regulation

Regulation by the government will generate a wider user base for the online fantasy sports operators who will benefit from regulation in the long run

GroupM's Xaxis Adds 'Design' To 'Data'

Xaxis Creative Studios aims to give brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes

ASCI Ups The Ante On Gaming Guidelines

Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI