Decoding Maruti Suzuki's PR Evolution: Sanjeev Handa

In a tete-a-tete with BW Marketing World, Sanjeev Handa, Senior Vice President and Head of PR & Communications, Maruti Suzuki India delves into the brand’s PR and corporate communication strategies, formulating plans that resonate with the diverse audience of India, use of AI, leveraging social media and more

She Founders App: Empowering Women's Entrepreneurial Journey

She Founders is founded by Shivani Singh and Rakhee Singal

PR & Corp Comm Hires & Promotions: Bumble India, Adfactors PR

A quick glance at the hiring, promotions and people movements in the PR & corporate communications industry

LS Digital Partners With Kaizzen For PR & Communications Mandate

Kaizzen's role encompasses steering LS Digital's communication strategy, managing media relations, and safeguarding corporate reputation

Zee Downsizes Technology & Innovation Centre In Bengaluru To Trim Costs

This reflects Zee’s commitment to optimising resources and establishing a more cost-efficient framework to propel the company's sustained growth

TRA Brand Trust Report 2024: Dell Tops 5th Time, Honda Two Wheelers Rises To 2nd

This year's study, encompassing insights from over 2,500 consumer influencers across 16 cities, showcases shifts in brand trust dynamics

Partho Banerjee To Head Marketing & Sales At Maruti Suzuki India; Shashank Srivastava Assumes Executive Role In Rejig

The company undertook these changes following a meeting to reorganise its senior management team, aligning with the objectives for the upcoming financial year's growth

Zee Entertainment Introduces Monthly Management Mentorship (3M) Program

The purpose is to review the management’s business operations, identify business verticals that need to enhance performance and streamline the scope of work for the Technology & Innovation Centre

Revolutionising Digital Presence: How Martech Transformed Indian Startups

BW Marketing World spoke to industry experts to understand the way Indian startups have implemented Martech solutions to enhance their online visibility and customer engagement and how the utilisation of data analytics and AI in Martech influences the decision-making processes of Indian startup leaders

Delhi High Court Rules Against Bloomberg In Zee Appeal

The Delhi High Court has affirmed the Sessions Court's ruling against Bloomberg, directing the platform to remove the article deemed defamatory towards the company