Crompton’s Latest TVC Puts The Focus On Indirect Lighting Of Trio Range

Presenting the Trio Ceiling Lights, the campaign showcases its feature of indirect lighting in a setting that mirrors everyday life

Kenstar Onboards Rajkummar Rao & Patralekhaa As Brand Ambassadors

Kenstar is rapidly expanding its footprint into other durable goods segments. This collaboration has yielded a summer campaign titled ‘AC wali thandak, ab Kenstar coolers mein’, starring Rao and Patralekhaa

Navigating Cultural Diversity: Martech Strategies For Targeted Advertising In India

BW Marketing World spoke to industry experts about how martech strategies adapt to the diverse cultural landscape of India to ensure targeted advertising, as well as the significance of storytelling in martech campaigns aimed at diverse cultural groups in India

Truecaller Introduces Next-Gen Ad Formats For Enhanced Impact

These newly introduced ad formats are designed and implemented to offer a diverse array of engaging options, ensuring user attention capture and campaign optimisation

Godrej Capital Redefines To Empower Women With #LimitlessGrowth

The campaign aims to reshape perceptions of women by fostering a fresh perspective on their capabilities and opportunities

SRK To Endorse Joy Personal Care’s Face Wash Category

SRK, along with the brand’s existing ambassador Sanya Malhotra, will endorse the flagship product, Joy Lemon Face Wash, in the upcoming commercial set to debut during IPL 2024

Adfactors Joins Forces With Boby Kurian To Launch StratInk Consulting

Bahal and Chaturvedi, the founders of Adfactors PR, one of South Asia's premier public relations firms, are partnering independently. In his role as Co-founder and Managing Director, Boby Kurian will spearhead the leadership and management of StratInk Consulting

PepsiCo's Saakshi Verma Menon Advocates Empathy In Leadership

Innovation and creativity thrive by understanding consumers, addressing unspoken needs and enhancing lives in ways unarticulated by consumers, stressed Menon in an exclusive conversation with BW Marketing World

Titan’s Suparna Mitra Clocks Success With Heart, Mind & Spine

Quoting Shakespeare’s line – “To thine own self be true” - Mitra lends some food for thought to today’s female brigade. Always listen to and be true to yourself, she says

ZEE Streamlines Revenue Vertical For Broadcast Business

Ashish Sehgal, Chief Growth Officer, Advertisement Revenue will now directly report to the MD & CEO, Punit Goenka. The development comes on the back of Rahul Johri's exit, after a three-year stint with the company