In our exclusive series, ‘PR Powerhouse', Sujit M. Patil, Head of Corporate Brand & Communications at Godrej Industries Limited and Associate Companies discusses emerging trends such as Online Reputation Management (ORM) and the shift from Return on Investment (ROI) to Return on Objectives (ROO)
The campaign features four digital films in which the two cricket experts can be seen engaging in banter around exciting elements of Cricket and Ludo
The agency will handle their ecommerce business, including strategy, content creation, media activation, catalogue management, and more
The brand has partnered with Elite Octane to execute various activities and create new platform segments, especially in the domains of motorsports and entertainment
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