Jim Needle, Chief Client Officer – Global, Ipsos and Suresh Ramalingam, Chief Client Officer – APAC, Ipsos, share insights on emerging consumer trends, challenges facing brands and the critical role of AI among more
Kartik Mohindra, Chief Marketing Officer and Head Global Business Development, Pernod Ricard India (PRI), delves into the positioning of Longitude 77 in the competitive market, stresses the significance of experiential marketing in PRI’s overall media mix, and more
The marketing experts collectively advocate that young and upcoming professionals stick to basic principles such as listening to customers and staying updated with market trends
In our exclusive series, ‘PR Powerhouse', Sujit M. Patil, Head of Corporate Brand & Communications at Godrej Industries Limited and Associate Companies discusses emerging trends such as Online Reputation Management (ORM) and the shift from Return on Investment (ROI) to Return on Objectives (ROO)
The campaign features four digital films in which the two cricket experts can be seen engaging in banter around exciting elements of Cricket and Ludo
The agency will handle their ecommerce business, including strategy, content creation, media activation, catalogue management, and more
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