In our exclusive series, ‘PR Powerhouse', Sujit M. Patil, Head of Corporate Brand & Communications at Godrej Industries Limited and Associate Companies discusses emerging trends such as Online Reputation Management (ORM) and the shift from Return on Investment (ROI) to Return on Objectives (ROO)
Chevron’s Havoline and Delo branded premium lubricant products will now be available in the Indian market
The campaign features four digital films in which the two cricket experts can be seen engaging in banter around exciting elements of Cricket and Ludo
The campaign can be viewed on television with a presence on the ICC World Cup, News and GEC, along with digital, social media and print
The agency will handle their ecommerce business, including strategy, content creation, media activation, catalogue management, and more
As part of the campaign, the brand has also unveiled a TVC crafted by DDB Mudra Group
The brand has partnered with Elite Octane to execute various activities and create new platform segments, especially in the domains of motorsports and entertainment
The agency devised two campaigns for the brand. One was a Diwali campaign for the master brand, and the other was an Indian ethnic wear campaign for their private brand ‘Kashish’
The campaign aims to integrate Lenovo's consumer portfolios under its master brands - Legion, Yoga and IdeaPad
He worked with Dentsu for 41 years and served on the Board of Publicis Groupe for a decade
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