PR Has Transitioned From A Broadcast Model To An Engagement Model: Sujit Patil

In our exclusive series, ‘PR Powerhouse', Sujit M. Patil, Head of Corporate Brand & Communications at Godrej Industries Limited and Associate Companies discusses emerging trends such as Online Reputation Management (ORM) and the shift from Return on Investment (ROI) to Return on Objectives (ROO)

HPCL & Chevron Partner To Launch Caltex Lubricants In India

Chevron’s Havoline and Delo branded premium lubricant products will now be available in the Indian market

Zupee Partners With Harbhajan Singh And Jatin Sapru In Latest Digital Campaign

The campaign features four digital films in which the two cricket experts can be seen engaging in banter around exciting elements of Cricket and Ludo

HDFC Life Partners With Rishabh Pant For New Campaign

The campaign can be viewed on television with a presence on the ICC World Cup, News and GEC, along with digital, social media and print

Twinings & Interactive Avenues Elevate Ecommerce Presence In India

The agency will handle their ecommerce business, including strategy, content creation, media activation, catalogue management, and more

McDonald’s India Unveils Diwali Campaign

As part of the campaign, the brand has also unveiled a TVC crafted by DDB Mudra Group

Anushka, Virat’s ‘Nisarga’ Forays Into Motorsports, Events, Entertainment IPs

The brand has partnered with Elite Octane to execute various activities and create new platform segments, especially in the domains of motorsports and entertainment

FCB Ulka Wins Creative Mandate For Shoppers Stop

The agency devised two campaigns for the brand. One was a Diwali campaign for the master brand, and the other was an Indian ethnic wear campaign for their private brand ‘Kashish’

Lenovo Unveils New Commercial For Latest Campaign

The campaign aims to integrate Lenovo's consumer portfolios under its master brands - Legion, Yoga and IdeaPad

Fumio Oshima Named Group Chairman Of Rediffussion

He worked with Dentsu for 41 years and served on the Board of Publicis Groupe for a decade