Ipsos Chiefs Decode Consumer Trends & AI's Integration

Jim Needle, Chief Client Officer – Global, Ipsos and Suresh Ramalingam, Chief Client Officer – APAC, Ipsos, share insights on emerging consumer trends, challenges facing brands and the critical role of AI among more

Longitude 77 Is A Labour Of Love: Kartik Mohindra

Kartik Mohindra, Chief Marketing Officer and Head Global Business Development, Pernod Ricard India (PRI), delves into the positioning of Longitude 77 in the competitive market, stresses the significance of experiential marketing in PRI’s overall media mix, and more

AI In Marketing Presents Both Benefits & Challenges: Experts

The marketing experts collectively advocate that young and upcoming professionals stick to basic principles such as listening to customers and staying updated with market trends

The Power 30: Marketing’s Top 30 Under 30 Stars

BW Marketing 30 under 30 2023 list identifies 30 future marketing masters under the age of 30 years, whose strategies are making a notable difference to their businesses

PR Has Transitioned From A Broadcast Model To An Engagement Model: Sujit Patil

In our exclusive series, ‘PR Powerhouse', Sujit M. Patil, Head of Corporate Brand & Communications at Godrej Industries Limited and Associate Companies discusses emerging trends such as Online Reputation Management (ORM) and the shift from Return on Investment (ROI) to Return on Objectives (ROO)

HPCL & Chevron Partner To Launch Caltex Lubricants In India

Chevron’s Havoline and Delo branded premium lubricant products will now be available in the Indian market

Zupee Partners With Harbhajan Singh And Jatin Sapru In Latest Digital Campaign

The campaign features four digital films in which the two cricket experts can be seen engaging in banter around exciting elements of Cricket and Ludo

HDFC Life Partners With Rishabh Pant For New Campaign

The campaign can be viewed on television with a presence on the ICC World Cup, News and GEC, along with digital, social media and print

Twinings & Interactive Avenues Elevate Ecommerce Presence In India

The agency will handle their ecommerce business, including strategy, content creation, media activation, catalogue management, and more

McDonald’s India Unveils Diwali Campaign

As part of the campaign, the brand has also unveiled a TVC crafted by DDB Mudra Group