FCB Ulka Wins Creative Mandate For Shoppers Stop

The agency devised two campaigns for the brand. One was a Diwali campaign for the master brand, and the other was an Indian ethnic wear campaign for their private brand ‘Kashish’

Lenovo Unveils New Commercial For Latest Campaign

The campaign aims to integrate Lenovo's consumer portfolios under its master brands - Legion, Yoga and IdeaPad

Fumio Oshima Named Group Chairman Of Rediffussion

He worked with Dentsu for 41 years and served on the Board of Publicis Groupe for a decade

Festive Season Is The Biggest Quarter In The Whole Year: Arvind R.P

In our ongoing series, 'Marketing Maestros', Arvind R.P., CMO, McDonalds India (West & South) delved into the world of marketing, his vision for the festive season, the power of Generative AI and much more

Amazon Prime Video Elevates Sonia Huria As Head Of Communications

Huria joined the OTT platform in 2020, she was earlier the Head of Corporate Marketing, Communications and Sustainability for Viacom18

Tata Neu HDFC Bank Credit Card Partners With Air India

Tata Neu Infinity HDFC Bank Credit Card offers 5 per cent NeuCoins, and Tata Neu Plus HDFC Bank Credit Card provides 2 per cent NeuCoins for Air India bookings

Swiggy Disburses Over 450 Crores In Capital Assist Program

The initiative has benefitted over 8,000 restaurants aiming to empower restaurant owners

Eveready New Campaign Unveils Ultima Alkaline Batteries

The campaign, ‘Khelenge Toh Sikhenge’ has been conceptualised by Ogilvy

iCubesWire Wins Dabur's Influencer Marketing Mandate

The influencer marketing campaigns for Dabur will concentrate on hair care and skin care categories

Short Ads To Dominate This Cricket World Cup?

Brands embrace shorter ad formats to engage cricket viewers during Cricket World Cup 2023, prioritising consumer preferences and budget-friendly campaigns, redefining sports advertising dynamics