Purpose Creates Value For All Stakeholders

A company’s business must be aligned with its purpose, not just with respect to goodwill but also creating tangible value for the stakeholders, assert marketing leaders

Brands Should Create A Purpose-Focussed Ecosystem

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene South Asia deliberates on some questions that marketers must ask themselves to stay relevant

Memoirs Of An Agile Marketer

Brand leaders from Microsoft, MTR Foods and Amul reflect on changing marketing strategies that are in line of pursuing growth

Cautious Creativity Or Sensitive Marketing

Senior marketers debate on whether marketers need to be cautious, despite recent industry examples, if advertising must continue to play its role of reflecting & shaping consumer behaviour

How Brands Can Leverage Community & Culture

Brands which thrive via community, tend to give their customers means to express themselves and experience community belongingness, says Shubhranshu Singh, Global Head-Brand & Marketing, Royal Enfield

The All-In-One CMO Of The Future

As marketing becomes core to business outcomes, the CMO must not only wear the modern marketing hat but also understand both technology & revenue functions

Establishing The Link Between Revenue & Marketing Spend

Marketing leaders from Maruti Suzuki, IBM, DBS Bank and ValueFirst tackle the big question of whether data and digital are reflecting returns on marketing investments

#BWTop50Marketers: Meet India’s Most Influential Marketing Leaders

With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry