Ipsos India Unveils Brand Success Framework & Global Trends 2023

The Brand Success Framework & Global Trends 2023 from Ipsos India places an emphasis on setting expectations, integrating context, and acting empathetically.

Good Corporate Governance Is Also Great Brand Building

Rising interest rates, supply chain costs and geopolitical situations are going to put tremendous stress on companies across the region, especially those operating with low margins

Leverage Power Of PR In Building Brand Equity

Equity of a brand refers to the overall value and perception that a brand holds in the minds of its customers, the potential target audience and with the overall public especially in its business geography

Hansa Research, Qualtrics Partner To Help Organisations Build Their Brands

The collaboration enables organisations to track brand health in real-time by key audience segments

Building 'Brand India'

With a significant focus on urbanisation, decentralisation, formulation, industrialisation, financialisation and human capital, the face of India can be lifted

The Role Of Personalisation & Storytelling In Brand Building

Through storytelling, brands create an opportunity to connect with their target audience at a more profound level & personalized marketing communications are useful to connect with consumers in a more meaningful way

Brand Building Through Community Building

An engaged community will lead to better products, learning, and innovation, as well as growth

What Agencies Should Keep In Mind While Conceptualising Creative For A Brand

As long as agencies continue to display Ownership, Objectivity and Openness, there is no way that they will lose their respect and profits in the wonderful business of building brands

Twitter Launches ArtHouse To Empower Brands To Create Engaging Twitter-First Content

In India, the ArtHouse team will partner with local agencies and brands to collaborate with influencers and artists to unlock their creative capabilities and tie them with the brand’s messaging and goals.

The Importance Of Brands Adopting A Design Philosophy To Drive Fluidity For Customer Engagement

Brands are waking up to the reality of providing the best design templates for their apps, websites, and other online tools, to improve customer engagement and the end-user experience.