Internet Growth Slows Down In India In FY22: Reports

Though, India has the second-largest mobile market in the world, TRAI data indicates that between 2021 and 2022, a period defined by the covid-19 outbreak and lockdown that resulted in significant employment losses, around 0.5 million (5 lakh customers) left the internet

Pitchfork Partners Creates Specialised Influencer Marketing Divison

Service to be led by well-known influence marketer Sangya Lakhanpal

Pepsico India Holding FY22 Gain Falls By 76.25%

The company's overall revenue, which includes sales of brands like Pepsi, Lay's, Kurkure, and Tropicana, increased by 20.58 per cent to Rs 6,468.14 crore for the fiscal year that ended on March 31, 2022

The Knock-On Effects Of DTC

The pandemic has induced B2B companies to explore Direct-To-Consumer approach

Adda52 Raises Funds For Covid-19 Relief

The funds will be divided equally between Hemkunt Foundation and ACT Grants. Hemkunt Foundation will utilize the funds for ensuring the availability of oxygen in tier three, tier four cities and villages of India

These FB Communities Offer Help In Covid Times

Quick look at platforms lending help to Covid patients

What Agencies Should Keep In Mind While Conceptualising Creative For A Brand

As long as agencies continue to display Ownership, Objectivity and Openness, there is no way that they will lose their respect and profits in the wonderful business of building brands

Retailing In A Covid World

The outbreak of corona has had a significant impact on consumer behavior, product demand, and retail stores, manufacturing plants, and logistics services availability in the retail industry.

Embracing Change In The COVID World

With no possible predictive data based on past trends, the winning organisations are the ones who have adapted overnight, kept their nose to the ground and differentiated the critical from the important.

Impromptu: Of Prudence, Pragmatism & Realism

The task was a steep one and the challenges were too many as it was to turnaround both external and internal perception, and the overall stature of the group in the country, in a given period of time.