Dixit expounds the myriad online trends and patterns that have evolved during the past months and are here to stay
Subscribers on OTT platforms can be fickle and analysing/tracking patterns of consumption and drop off patterns among the subscribers can get tricky
'Content gone digital' is the mantra that has gripped the globe and is driving the growth and revenue in double digits, says Divya Dixit, SVP of Revenue & Marketing, ALTBalaji
The mandate includes the agency to focus on conceptualizing and publishing content, and engaging with influencers on social media platforms to create a buzz about their path-breaking shows launching every month
Going out to mingle and unwinding by watching movies is still ingrained in the communal diaspora of our country. Time shall play witness to how much the audiences will continue to clasp the growing popularity of OTT platforms
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