Mamaearth's Durga Puja Campaign Celebrates Womanhood

The campaign has been conceptualised by Havas Media Worldwide

Honasa Consumer Names Nishchay Bahl As Senior VP For Offline Business

In his new role, Bahl will be based out of the Gurgaon office

Hires & Promotions: Salesforce, Honasa Consumer, Zee Media

Quick look at new hirings, promotions and people movements this week

Hires & Promotions: Swiggy, Twitter, Mediabrands, Honasa Consumer

Quick look at new hirings, promotions and people movements in the A&M space

The Era Of Purpose Driven Brands

Purpose-driven brands witness higher market growth and productivity than brands that overlook this point, and hence, organizations failing to be purpose-oriented risk being displaced by purpose-driven brands