Despite the IPL rush, the rise of digital companies sponsoring the forum and overcoming challenges, there are still certain areas that marketers need to better understand to ensure the property works harder for them.
Television is still the consumers favourite child for family or friends cohesive IPL viewing. It still caters to around 19-20 crore Households in India, out of which more than 60% receive their satellite transmission via Wired Digital Cable Set Top Box (STB).
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