This industry has experienced a significant shift in the companies participating in brand collaborations, from creating content by macro-influencers to exploiting the brand value and engagement of micro- and nano-influencers.
From identifying the right influencers to work with to creating content guidelines and measuring campaign performance, agencies can help brands and influencers work together more effectively and achieve better results from their campaigns
One of the biggest changes in influencer marketing has been a shift towards authenticity and transparency, writes Prashant Nagar, Founder of DigiWhistle
Influencer marketing amplified with effective public relations tactics can be one of the most effective ways to engage consumers in real time
The guidelines specify that individuals or groups who have access to an audience and the power to affect their audiences' purchasing decisions or opinions about a product, because of the influencer's or celebrity's authority, knowledge or relationship with their audience, must disclose
Study offers a new paradigm of informed trust in the context of influencer marketing
Influencer marketing is a potent digital method for reaching out to targeted groups, expanding audiences and developing customer loyalty
Glenn Ginsburg, President - QYOU USA to lead global expansion Pranay Swarup and Julie Kriegshaber move to Vice Chairman roles
Service to be led by well-known influence marketer Sangya Lakhanpal
According to the survey, 32 per cent of respondents spend 2-4 hours each day on social media, compared to 11 per cent who spend 4-6 hours and 11 per cent who spend more than 6 hours
Your e-mail information will not be shared with anyone else. And it will be used only to send out our latest news.
BW Communities is an array of business news websites targeted towards niche communities and readers across various industries
