70% Of Consumers Believe Influencer Marketing Impacts Their Buying Behaviour: Report

About 56 per cent of consumers trust Influencer recommendations on Instagram, it further states

All Eyes On Influencer Marketing In 2024

Pherwani emphasises the trends that will rule the influencer industry, signaling an incredible year ahead overall

The Dynamic Duo: Brand-Influencer Collaborations in 2024

With 2023 proving to be a banner year for brand partnerships, experts wait with bated breath for its power and glory in 2024, where influencer marketing will continue to steer its direction

A Glitzy Synthesis of Jewellery, Sports, And Influencer Marketing: Sampurna Rakshit

Sampurna Rakshit, Marketing Head, Mia by Tanishq chats about the brand’s association with sports, its retail expansion plans, the digital push, its influencer marketing game, and more

Combination Of Online & Offline Strategies Resulted In 2x Increase: Sunil Gadgil

Nivea's Soft Fresh Batch empowers Gen-Z influencers, blending digital and on-ground success

Innovation & Techniques In Content Creation

The digital age has democratised content creation, allowing individuals and studios alike to compete on a global stage. With the right mix of innovation and creativity, content creators are pushing the boundaries of storytelling, writes Anant Roongta

How The Influencer Marketing Will Face Disruption?

As influencer marketing continues its meteoric rise, regulatory bodies are expected to introduce more stringent guidelines, writes Gautam Reddy

How Influencers Are Forging Deeper Audience Bonds Than Bollywood Celebrities?

One of the main reasons influencers resonate more profoundly with their audience is their ability to make people believe their aspirations are achievable, writes Sahil Chopra

ICC, Meta Partners For Fan Centric Marketing At Cricket World Cup 2023

As the Men's Cricket World Cup 2023 welcomes India's top 500 influencers as ambassadors, industry professionals offer insights on the potential impact of the collaboration

The Power of Visual Content: How Influencers Are Transforming Retail Sector?

Influencers honest experiences and visual attraction will likely play a crucial part in the industry's further growth as they continue to impact the retail environment, writes Yulia Aslamova