ICC, Meta Partners For Fan Centric Marketing At Cricket World Cup 2023

As the Men's Cricket World Cup 2023 welcomes India's top 500 influencers as ambassadors, industry professionals offer insights on the potential impact of the collaboration

The Power of Visual Content: How Influencers Are Transforming Retail Sector?

Influencers honest experiences and visual attraction will likely play a crucial part in the industry's further growth as they continue to impact the retail environment, writes Yulia Aslamova

Influencer Marketing Shaping The Future Of Brand Engagement

The captivating world of influencer marketing took center stage at the recent India Web Fest Season 5, an OTT and Web Entertainment Conclave

Hypothesis Introduces DiscoveryOS Revolutionising Influencer Marketing

With AI-powered search, the platform simplifies influencer discovery, offers advanced filters, and introduces the Genuine Audience Percentage score

Are Influencers and Comedians as Brand Ambassadors Making Waves In The Digital Age?

In contrast to typical celebrity endorsements, influencers, and comedians are considered normal and average people, which fosters trust and relatability among their audiences

Unlocking The Power Of AI In Influencer Marketing & Social Commerce

The emergence of social commerce and conversation has completely transformed the manner in which brands interact with consumers, writes Upendran Nandakumar

Power of Social Media: Revolutionising Marketing Strategies & Embracing Artificial Intelligence

Micro-influencers, with their niche following and high engagement rates, have proven particularly effective in reaching specific segments of the market, writes Ruhani Mann

The Integration Of AI & Web 3.0 Into Influencer Marketing

Artificial intelligence in influencer marketing has the potential to help uncover efficient marketing channels of influence, writes Sumit Gupta

Dentsu India & Partners Release 'Impact Of Influencer Marketing In India' Report

The report states FMCG sector leading the market in leveraging influencer marketing, followed by BFSI and automobile sector

Influencers Discuss Brand Relationships

Experts take on the importance of influencer marketing and PR strategies for brands in today’s era