From ‘reactive’ to ‘proactive’, from ‘important’ to ‘core and critical’, Online Reputation Management in India is transitioning towards top priority for businesses. The headroom for growth however remains massive, with a wide gap between adopters & laggards
The crisis delivered a “triple whammy”, making online reputation management (ORM) more challenging & promising, says Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group
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