ASCI's Efforts To Make Adv More Inclusive

No advertisement shall be permitted which derides any individual or groups on the basis of race, caste, colour, religion, gender, body shape, age, sexual orientation, gender identity, physical or mental conditions or nationality

ASCI Promotes Manisha Kapoor As CEO

Her association with the council which began in 2015 has seen her rise through the ranks of Panel Member - Consumer Complaints Committee, and Secretary-General

ASCI Launches Endorser Due Diligence Service

This will provide guidance from highly-qualified specialists from over 20 disciplines

ASCI's Guidelines For Promotion Of Virtual Digital Assets, Services

Guidelines have been issued after extensive consultation with all stakeholders, including the government

What India Takes Offence To Revealed

ASCI lists six key patterns in ads that were considered offensive

Wake Up, Advertising!

Many 'progressive' ads show women struggling to achieve basic freedoms and tend to celebrate the 'bestower' of these freedoms, often the father, husband or a male sibling

The Pandemic Of Misleading Ads?

Ads preying on consumers’ virus-related fears are a concern

Moment Of Truth For Brands At Olympics

While this is no new phenomenon, Olympic athletes express displeasure in using their name and image for a brand's commercial gain; take the legal route

Over 6149 Complaints Processed In 20-21, Compliance At 97%: ASCI

It further revealed that only 12 out of 332 ads related to Covid were found to be scientifically correct

ASCI Issues Final Influencer Advertising Guidelines, Experts React

Marketers believe that certain rules and guidelines are always good for any industry/sector to grow and flourish