Short Ads To Dominate This Cricket World Cup?

Brands embrace shorter ad formats to engage cricket viewers during Cricket World Cup 2023, prioritising consumer preferences and budget-friendly campaigns, redefining sports advertising dynamics

Snickers Unveils 'Noobie Mistakes' Campaign For Cricket Season

The campaign 'Noobie Mistakes' has been conceptualised by DDB Tribal

Marketing Is A Perfect Blend Of Logic & Creativity: Varun Kandhari

Varun Kandhari, Director of Marketing at Mars Wrigley India, discussed marketing trends, sustainability, and future prospects in our series 'Marketing Maestros' series

Boomer's Campaign With Jasprit Bumrah Gets A Comical Twist

The new campaign plays around the 'Boom Boom Boomer' jingle taking a comical step forward with the tagline 'Har pal fun kar, Boom Boom Boomer