Regulation and ethical frameworks need to be developed to ensure the metaverse remains a safe and inclusive space for all users, writes Vaibhav Gupta
The gaming industry was one of the first to adopt many of the concepts underpinning the metaverse, writes Joseph Anantharaju, Executive Vice Chairman & CEO – Product Engineering Services, Happiest Minds Technologies
63% of companies that are actively engaged with the metaverse expect to fully embed it within a year
The potential of Metaverse use-cases is beginning to reflect in the proliferation of POCs across sectors, even though a slowdown may be predicted given the macroeconomic backdrop
Marketing, as a discipline, will be impacted by all the above factors. The following are the five trends that will shape Marketing in the next five years
As the metaverse is predicted to be the future of social media, businesses are moving quickly to plan out new marketing initiatives; brands have the chance to reach a larger audience, leave a digital footprint and even increase their revenue by engaging in metaverse marketing
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