From Mirum India to Entrepreneurship and Back, Fueling Fresh Brand Perspectives
Digital landscape presents a path for innovation, continued success and mind share among all stakeholders for pharmaceutical companies, writes Sanjay Mehta, Joint CEO, Mirum India
Marketers advocate that companies must position technology at the centerpiece of their business today, as it counts for a key reason to survive & thrive
Experts believe that focus today has shifted from products to people, owing to digital storytelling
Does a brand's whimsical marketing approach continue to be its cheat code?
Navigating the evolving definition of ‘glocal’, experts reveal some quick tips to master effective communication
Experts take the center stage to discuss if this move will be fruitful or perhaps a full stop on digital's independence
Inhouse production, agency's participation in a shoot remotely, opportunities for directors and production houses beyond metros, etc. are some of the emerging trends
Marketers discuss what suspension of the IPL means for the fraternity, agreeing on some severe damages to the advertisers and market sentiment
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