Thomas Cook India Uses Mixed Reality & Anamorphic Outdoor To Break The Clutter

To emphasize its campaign theme, 'Europe, Best Experienced with Thomas Cook', the brand has conceptualised a 3D anamorphic creative that showcases a breathtaking shot of Switzerland’s Glacier Express

Interspace Communications Unveils Polycab's OOH Campaign

The campaign highlights Polycab's rebranding across southern markets with the brand's updated logo and tagline

The Oomph In OOH Advertising

The integration of creativity and technology is propelling OOH advertising into a new era of audience engagement, altering the rules of advertising

Taj Mahal Tea's 'Megh Santoor' Billboard Earns Guinness World Record Certification

The OOH campaign harnesses rain to produce musical notes on the Santoor, creating the melodious symphony of Raag Megh Malhar, known as the 'Raaga of the Rains'

Parle Agro's Frooti Unveils OOH Campaign During Festive Season

The campaign features brand ambassadors, Alia Bhatt and Ram Charan

MyTrident's Unveiled OOH Campaign Transforming Advertising Landscape

The out-of-home advertising hoardings is spread across eight major cities in North India

Zomato's Latest Billboard Prompts Accusations Of Plagiarism

The company had to issue an apology in 2017 for an advertisement that used the sexist phrases "MC" and "BC"