Kidfluencer Market- A Dormant Space For Indian Brands?

Quick glance at how the Indian kids influencer market is unfolding in the current times, with brands yet to milk its full potential

Game Changers of 2021's Influencer Marketing Trends

Influencer marketing investments by brands are expected to touch $15 billion by 2022

Why Celebrity Influencers Are Giving Way To New Generation Micro-Influencers?

Social media influencer marketing is less than a decade old and it’s evolving at a breakneck pace. In earlier times, influencer marketing was seen as something of an online offshoot of celebrity endorsements