Ad(ding) To The Festive Frenzy

Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup

Facebook Transforms Maruti's Digital Game

Digital is contributing to 40 percent of customer enquiries and is driving many industry-first initiatives to win customers during COVID-19

Dentsu Impact, Maruti Suzuki Partner For Swift's Latest Campaign

The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH and social media

Establishing The Link Between Revenue & Marketing Spend

Marketing leaders from Maruti Suzuki, IBM, DBS Bank and ValueFirst tackle the big question of whether data and digital are reflecting returns on marketing investments

#BWTop50Marketers: Meet India’s Most Influential Marketing Leaders

With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry