Does An Inclusive Marketing Approach Matter More Than Ever?

Experts believe that focus today has shifted from products to people, owing to digital storytelling

Kidfluencer Market- A Dormant Space For Indian Brands?

Quick glance at how the Indian kids influencer market is unfolding in the current times, with brands yet to milk its full potential

Building A Purpose-Driven Glocal Marketing Strategy

Navigating the evolving definition of ‘glocal’, experts reveal some quick tips to master effective communication

Influencers Fly High In The Indian Marketplace

With the explosion of the influencer community in India, we study how India is serving as a fertile market & helping brands explore newer horizons

Influencers Rise Amid Covid Chaos

Influencers and celebrities during this time are becoming saviors for the distressed. Rational, responsible or relevant?

Game Changers of 2021's Influencer Marketing Trends

Influencer marketing investments by brands are expected to touch $15 billion by 2022

Why Celebrity Influencers Are Giving Way To New Generation Micro-Influencers?

Social media influencer marketing is less than a decade old and it’s evolving at a breakneck pace. In earlier times, influencer marketing was seen as something of an online offshoot of celebrity endorsements