Organic Harvest Enters Colour Cosmetics Category With DVC Featuring Nimrat Kaur

It aims to brings together nature's finest ingredients with cutting-edge beauty technology, and promises a fresh and ethical perspective on makeup.

Brands Should Create A Purpose-Focussed Ecosystem

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene South Asia deliberates on some questions that marketers must ask themselves to stay relevant

#BWTop50Marketers: Meet India’s Most Influential Marketing Leaders

With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry

Harpic Extends The Mission Paani Campaign- ‘Swachhta Aur Paani’

The anthem launched with A.R. Rahman and an all-children choir is reaching out to audiences across the country to join this mission to save water

Vanish Launches Its New Campaign That Promises To Give ‘Dry Clean Like Results’

Vanish creates an AR-based digital experience with Avataar.Me for its consumers