This multi-year partnership leverages Moloco's advanced machine learning and ad serving capabilities to create a robust monetisation solution for Viacom18/JioCinema, commencing with the Tata IPL last year
The association will enable fans to enjoy never-seen-before, in-depth storytelling of the Delhi-based outfit across TATA IPL and WPL on JioCinema
The auction saw a remarkable 25 per cent increase in total reach (including live, cricket, and build-up content), with 50.6 million viewers turning in to watch the event live on Star Sports
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