Varun Moolchandani, Executive Director, Archies reveals Valentine's initiatives, from their mascot, 'AMA' to AI marketing, in a year filled with surprises
The #KhulKeKaroExpress campaign has been conceptualised and executed by “BBH India (a Publicis Groupe agency)”
The valentine's day campaign targets men and women between 25 and 40 years and advocates equal partnership in relationships as reflected in mutual gifting
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