The ad film has been conceptualised by FCB India and directed by Neeraj Ghaywan
The campaign showcases the design and features of the Vivo Y series smartphones
Vivo PKL Unplugged to bring kabaddi stars closer to the fans through exciting off-the-mat content available exclusively on the Vivo Pro Kabaddi League website and app
Aims to raise brand awareness overseas by stepping up its globalisation strategy
The video sheds light on the purpose of creating a world of goodness through simplified technology and experiences
The board replaces vivo at the back of anti-China sentiments in the country
Vi, Vivo, Unacademy, Cred, and Dream11 were the brands that generated the most talk in the first season
Co-branded content lends a deeper narrative to brands for digital audiences who no longer prefer watching 30-sec ads
IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges
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