Zenith’s Advertising Expenditure Forecasts report says India will lead the growth with 21 percent expansion this year
Quick look at the new account wins/ retainers this week
Zenith estimates that global adspend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise to US$873bn by 2024
Growth in AdEx is expected to remain robust in the medium term, with 6.9% growth forecast for 2022 and 5.6% for 2023
Quick look at new hirings, promotions and people movements this week
IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges
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