Accenture Research predicts LLMs will affect 40 per cent of working hours, and 98 per cent of global executives foresee AI foundation model's strategic importance in 3-5 years
Millennials, Gen Z and Gen Alpha consumers are emerging over the next decade in eight fast-growing countries signaling a need for companies to reinvent their digital commerce strategies
Successful consumer-facing companies are using immersive technologies to build digital environments that are increasingly realistic and create a greater connection to the physical world
The collaboration will accelerate innovation, capture value, improve the customer and supplier experience through a holistic digital transformation program
The brand hopes to further strengthen its digital commerce strategy for greater reach and access and also improve the overall shopping experience
Brands must differentiate to meet new consumer demands for health and safety, customer service and personal care, and other priorities, reveals an Accenture report
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