Amaze's Diwali Campaign Illuminates Homes With Lights & Bonded Hearts

The short film #Amazewalidiwali has been conceptualised by Bodh Entertainment

Intel Partners With Carat & 91mobiles Intercepting Laptop Buyer Behaviour

The campaign aims to dominate the laptop market in 2023 with an innovative approach, leveraging 3D webpages and gamer-centric content hub

JK Lakshmi Cement New Film Shows Compassion For The Homeless

The campaign 'Buland Soch' has been conceptualised by BC Web Wise

Short Ads To Dominate This Cricket World Cup?

Brands embrace shorter ad formats to engage cricket viewers during Cricket World Cup 2023, prioritising consumer preferences and budget-friendly campaigns, redefining sports advertising dynamics

Motorola Unveils Kriti Sanon As Brand Ambassador For New Product Launch

Motorola has collaborated on two TVCs featuring Sanon, bringing alive the notion 'Flip the Script' for the Motorola razr 40 Ultra and razr 40

Zupee Onboards Kapil Sharma As Brand Ambassador

Zupee’s new ad campaign, ‘'India Ka Apna Game' intends to democratise Ludo, making it accessible and inclusive across many social backgrounds and diverse audiences

Cleartax Unveils New Ad Campaign Starring Gulshan Grover To Alleviate Tax Filing Fear

The campaign demonstrates the fear that people experience while paying their personal taxes, and how Cleartax can help them overcome it with easy and hassle-free solutions

The Unanswered Questions About Ratings

Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, asks pertinent questions on why the ratings issue continues to rage on