Lok Sabha Polls: Meta Directs Advertisers To Disclose AI Usage In Ads

MEITY issued a warning about the spread of deepfakes created by artificial intelligence (AI) recently, which is what prompted this move

Advertisers Can Get Scope3 Carbon Neutral Inventory Through Yahoo

To guarantee that their digital ad campaigns are in line with their larger sustainability aims, advertisers using the Yahoo SSP can now quickly locate and purchase Green Media Products provided by Scope3

Twitter Intends To Increase Transparency For Advertisers

Twitter is also strengthening its alliances with premier brand safety partners DoubleVerify and Integral Ad Science

TV Ad Volumes Maintain A Steady Growth

Q1 2022 registers 443 million seconds of Ad Volumes

What Advertisers Can Learn From IPL

The way each IPL franchise markets itself and its players has a profound effect on the public on a whole new level and hence, an interesting area of study

Marketers Bullish On YouTube's New Monetisation Policy

While it is too early to predict the next move of advertisers and how other platforms will alter their revenue measures, it is believed that in the long run, advertisers will emerge as the big winners