To guarantee that their digital ad campaigns are in line with their larger sustainability aims, advertisers using the Yahoo SSP can now quickly locate and purchase Green Media Products provided by Scope3
Twitter is also strengthening its alliances with premier brand safety partners DoubleVerify and Integral Ad Science
Q1 2022 registers 443 million seconds of Ad Volumes
The way each IPL franchise markets itself and its players has a profound effect on the public on a whole new level and hence, an interesting area of study
While it is too early to predict the next move of advertisers and how other platforms will alter their revenue measures, it is believed that in the long run, advertisers will emerge as the big winners
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