Within the depiction of men and women, women characters are more stereotyped and shown as fair and lean versus men, the report states
In an exclusive conversation with BW Marketing World, Aditya Babbar, VP MX Business at Samsung India unveils the brand's 3D strategy, focus on democratising 5G and methods to enrich user experiences driving towards consumer-centric innovation
With the release of the NARZO 70 Pro 5G, scheduled to debut on March 19, Tao Zhang, Chief Marketing Officer, realme India reveals the brand's focus on young users, marketing strategies, AI strategy and more
Media.Monks’ Michael Dobell stresses the transformative power of AI, noting the potential opportunities for innovation
These biases are more deep-rooted and granular than what meets the eye, defying a one-size-fits-all solution, says Das
The Advertising Club's ABBY Awards powered by One Show 2024 campaign highlights industry unity and future shaping through collective contributions
As the world celebrates International Women's Day, BW Marketing World spotlights women leaders breaking gender stereotypes and reshaping the narrative in the adland
Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity
Varun Moolchandani, Executive Director, Archies reveals Valentine's initiatives, from their mascot, 'AMA' to AI marketing, in a year filled with surprises
Chairman Kunal Lalani's vision drives Crayons Advertising's tech-infused success and future market dominance in 2024
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