Epic Marketing Campaign Fails: The Tightrope Between Shock & Sensitivity

Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity

Archies Scores Big With Partnerships, Mascots For V-day Win

Varun Moolchandani, Executive Director, Archies reveals Valentine's initiatives, from their mascot, 'AMA' to AI marketing, in a year filled with surprises

How Life Is Changing For Crayons Post SME Board Listing

Chairman Kunal Lalani's vision drives Crayons Advertising's tech-infused success and future market dominance in 2024

Bisleri's 2024 Marketing Blueprint - Hydration, Sustainability, Global Growth

Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more

Key Account Movements Redefine Indian Ad Industry

The Indian advertising industry has had quite a transformative journey with large brands changing hands in the media, creative, digital and integrated space

Infusing Tech Marketing With Gen Z Appeal

4700 BC's Abhishek Kumar advocates merging tech with Gen Z preferences for transformative experiences

Centre Issues Notices To Bollywood Actors Over Gutka Ads; Petition Scheduled For 2024

The court was also informed that Amitabh Bachchan had sent a legal notice to a gutka company featuring his advertisement, even though he had terminated his contract with them

Business & Marketing Lessons From Top Leaders At BW Mktg Whitebook Summit 2023

From Indian consumers’ role in shaping world economy & trade to tech equalising opportunities and AI’s transformative impact on time allocation, more than 50 industry captains share advice for future readiness

AI Shifts From 90% Data To 10x More Creativity Time, Says Richa Singh

Richa Singh, Managing Director India & Middle East, Natural Diamond Council talks about leveraging AI in the world of GenZ and its impact on the business

Real Time Adaptability & Brand Strategies In Tech-infused Era

Industry leaders dissect the transformative role of AI in marketing, delving into real-time adaptability, creative challenges, and the integration of AI into traditional advertising channels at the 18th Edition of BW Marketing Whitebook Summit