Our Media Vehicles Keep Changing On The Cycle We Are Into: Aditya Babbar, Samsung India

In an exclusive conversation with BW Marketing World, Aditya Babbar, VP MX Business at Samsung India unveils the brand's 3D strategy, focus on democratising 5G and methods to enrich user experiences driving towards consumer-centric innovation

70% Annual Marketing Budget Is Allocated To Digital: Tao Zhang, realme India

With the release of the NARZO 70 Pro 5G, scheduled to debut on March 19, Tao Zhang, Chief Marketing Officer, realme India reveals the brand's focus on young users, marketing strategies, AI strategy and more

AI Is Now: Embracing Accelerated Change In Advertising

Media.Monks’ Michael Dobell stresses the transformative power of AI, noting the potential opportunities for innovation

Breaking Gender Biases Is A Journey

These biases are more deep-rooted and granular than what meets the eye, defying a one-size-fits-all solution, says Das

The Advertising Club Unveils New Campaign For ABBY Awards Powered By One Show 2024

The Advertising Club's ABBY Awards powered by One Show 2024 campaign highlights industry unity and future shaping through collective contributions

From Breaking Norms To Building Inclusivity, Women Leaders Transform The Narrative

As the world celebrates International Women's Day, BW Marketing World spotlights women leaders breaking gender stereotypes and reshaping the narrative in the adland

Epic Marketing Campaign Fails: The Tightrope Between Shock & Sensitivity

Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity

Archies Scores Big With Partnerships, Mascots For V-day Win

Varun Moolchandani, Executive Director, Archies reveals Valentine's initiatives, from their mascot, 'AMA' to AI marketing, in a year filled with surprises

How Life Is Changing For Crayons Post SME Board Listing

Chairman Kunal Lalani's vision drives Crayons Advertising's tech-infused success and future market dominance in 2024

Bisleri's 2024 Marketing Blueprint - Hydration, Sustainability, Global Growth

Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more