Key Account Movements Redefine Indian Ad Industry

The Indian advertising industry has had quite a transformative journey with large brands changing hands in the media, creative, digital and integrated space

Infusing Tech Marketing With Gen Z Appeal

4700 BC's Abhishek Kumar advocates merging tech with Gen Z preferences for transformative experiences

Centre Issues Notices To Bollywood Actors Over Gutka Ads; Petition Scheduled For 2024

The court was also informed that Amitabh Bachchan had sent a legal notice to a gutka company featuring his advertisement, even though he had terminated his contract with them

Business & Marketing Lessons From Top Leaders At BW Mktg Whitebook Summit 2023

From Indian consumers’ role in shaping world economy & trade to tech equalising opportunities and AI’s transformative impact on time allocation, more than 50 industry captains share advice for future readiness

AI Shifts From 90% Data To 10x More Creativity Time, Says Richa Singh

Richa Singh, Managing Director India & Middle East, Natural Diamond Council talks about leveraging AI in the world of GenZ and its impact on the business

Real Time Adaptability & Brand Strategies In Tech-infused Era

Industry leaders dissect the transformative role of AI in marketing, delving into real-time adaptability, creative challenges, and the integration of AI into traditional advertising channels at the 18th Edition of BW Marketing Whitebook Summit

Qubo Unveils Digital Campaign Featuring New GPS Trackers For Cars & Bikes

Comprising four films, this campaign brings out the product’s positioning as a must-have auto accessory that’ll go a long way towards ensuring safety of the driver & vehicle at all times

Consumer Engagement For KreditBee Shoots Through ICC Men's World Cup

Through a three-part video series set against the backdrop of a stadium, the campaign draws a clear distinction between choosing KreditBee, as opposed to opting for other 'wannabe' lending applications

Excitel Takes 'Drive Safely' OOH Campaign To Hyderabad, Bengaluru & Jaipur

The campaign aims to spread awareness on road safety and combat distracted driving

A Glitzy Synthesis of Jewellery, Sports, And Influencer Marketing: Sampurna Rakshit

Sampurna Rakshit, Marketing Head, Mia by Tanishq chats about the brand’s association with sports, its retail expansion plans, the digital push, its influencer marketing game, and more