AI Newsreader Sana To Join Sudhir Chaudhary's Show On Aaj Tak

India Today Group's Vice Chairperson Kalli Purie launched the group's first bot AI collaborative anchor Sana during India Today Conclave 2023

Role Of AI In Digital Marketing & Its Impact In The Digital World

Digital marketing has been significantly impacted by AI, which has changed how firms approach marketing and assisted them in achieving their marketing objectives more successfully

Latest Marketing Automation Trends For 2023

This outlines the latest automation trends marketing professionals can follow to gain a competitive edge in 2023 and achieve a better ROI through their marketing initiatives

Marketing In Age Of AI: How Machine Learning Is Changing The Game?

Artificial Intelligence (AI), particularly Generative AI, is transforming the digital marketing space. It poses new challenges by disrupting content creation and search, whilst also AI enables digital marketers to work smarter, faster, and more efficiently than ever before

How AI Will Drive The Online Commerce Space For Content In 2023

What you can’t do at speed, scale and precision, AI can, and for a human brain that has its own set of restrictions

5 Marketing & Advertising Trends That Can Shape Your Brand’s Future In 2023

The overall success of the marketing and advertising industry depends on the latest technology-driven trends

Leveraging The Rise Of Virtually Generated Influencers To Your Advantage

In a survey on virtual influencers, The Influencer Marketing Factory found out 58 per cent of users followed at least one virtual influencer; 27 per cent of users followed virtual influencers for their content, 19 per cent for the storytelling, and 15 per cent because they inspired them and 35 per cent of responders said they have bought a product or service promoted by a virtual influencer

Can Integrating AI In Business Help Brands To Boost Their Advertising & Marketing Activities?

Artificially intelligent systems constantly work on the background of popular products and services such as Netflix, Amazon, and, naturally, Google

How Metaverse Will Influence The Media Sector

The metaverse is ushering in a new internet era, bringing new opportunities and obstacles for investors, marketers, and media professionals

Millennials Fuelling The Acceptability Of Indian D2C Brands Across Border

Artificial Intelligence (AI) and Natural Language Processing (NLP) technology have made it simple for brands to reach and understand consumer behaviour