Ethical Considerations In AI: Navigating Innovation And Responsibility

Following basic ethical standards of AI enables you to avoid potential biases, uphold standards for data privacy and properly regulate the deployment of AI technology, expresses Pai

The Future Of Social Media Marketing Is Real, Raw & AI-powered

By embracing authenticity, harnessing the power of AI, and pushing the boundaries of creativity, brands can forge deeper connections with their audience and drive meaningful results

Weighing The Brand & Agency Relationship In The AI-driven Era

With AI being the central collaborator, brands and agencies are making the most of its benefits, striving hard to fill the gaps and establishing a healthy alliance overall

AI In The Realm Of Marketing: A Double-edged Sword

Industry experts take centerstage to extensively discuss the application of AI within the marketing domain

Microsoft CEO Satya Nadella Presents Sweeping AI Vision For India's Future

In a single, groundbreaking event, Microsoft, under Nadella's leadership, has set the stage for a new era of AI-driven economic growth in India, reaffirming the company's commitment to shaping a technologically advanced and inclusive future for the country.

AI Is An Opportunity To Avoid Past Mistakes, Says Meity's S Krishnan

S Krishnan, Secretary Meity, Government of India talks about AI, IT Act 2000, Digital India Act, internet regulation and public access to unregulated information among more

How AI Can Be The Transforming Agent For Experience Elevation And Personalisation

In an era of high competitiveness and less attention, AI can be used to accurately customise and elevate the customer experience at every step that customers interact with a brand

Marketers To Bet Big On Gen AI In 2024

The next frontier in artificial intelligence, Gen AI, is not just a technological leap; it's a seismic shift in how marketers adapt, innovate and enhance customer experiences

Gen Z's AI Fusion

Gen Z finds itself drawn to brands that leverage AI to tailor products and services to their unique preferences

AI: The Lustrous Jewel In Marketing's Crown

Having been labeled as the 'word of the year' by dictionary publisher, Collins, AI took centerstage as an unrivaled facilitator of efficiency in 2023 and will continue to sit on the thrown in 2024 as well