India Today Group's Vice Chairperson Kalli Purie launched the group's first bot AI collaborative anchor Sana during India Today Conclave 2023
Digital marketing has been significantly impacted by AI, which has changed how firms approach marketing and assisted them in achieving their marketing objectives more successfully
This outlines the latest automation trends marketing professionals can follow to gain a competitive edge in 2023 and achieve a better ROI through their marketing initiatives
Artificial Intelligence (AI), particularly Generative AI, is transforming the digital marketing space. It poses new challenges by disrupting content creation and search, whilst also AI enables digital marketers to work smarter, faster, and more efficiently than ever before
What you can’t do at speed, scale and precision, AI can, and for a human brain that has its own set of restrictions
The overall success of the marketing and advertising industry depends on the latest technology-driven trends
In a survey on virtual influencers, The Influencer Marketing Factory found out 58 per cent of users followed at least one virtual influencer; 27 per cent of users followed virtual influencers for their content, 19 per cent for the storytelling, and 15 per cent because they inspired them and 35 per cent of responders said they have bought a product or service promoted by a virtual influencer
Artificially intelligent systems constantly work on the background of popular products and services such as Netflix, Amazon, and, naturally, Google
The metaverse is ushering in a new internet era, bringing new opportunities and obstacles for investors, marketers, and media professionals
Artificial Intelligence (AI) and Natural Language Processing (NLP) technology have made it simple for brands to reach and understand consumer behaviour
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