Unlocking The Power Of AI In Marketing

At the recent e4m and GroupM’s 2nd edition of ‘Programmatic Summit’, organised in Mumbai, experts discussed the use of AI in Marketing

AI Reshapes Education With Personalised Skill Learning, Says ICFAI Group's Sudhakar Rao

ICFAI director advocated AI-driven education for personalised skill growth. emphasising digitisation and the use of technology in daily life

Robust AI-backed Human Interactions Establish Meaningful Connections

Marketers share their insights on AI’s ability to predict changing consumer behaviours, preferences and buying patterns and its ability to generate meaningful connections with consumers

5Star Promotes The Art Of ‘Doing Nothing’

The brand has launched its latest campaign with a humorous and relatable digital film envisioning a future where while AI does its job, humans can embrace the art of doing nothing

Global Disruptions Influencing Consumer Behaviour: Nikhil Mathur, GfK

Brands must be relevant and engage Gen Z, with price being a key determinant to win the game

Sunfeast Dark Fantasy’s Latest Campaign Offers Fans To Get Featured With SRK

ITC Sunfeast Dark Fantasy and media partner IPG partners with Akool to utilise Generative Artificial Intelligence Technology for fan interactions

How Smart Is AI?

AI in creative industries is more tool, less comedian, and definitely not the boss (yet) writes Mohamed Rizwan

Zomato AI Redefines Culinary Delight

The chatbot will bring a new level of convenience and personalization for a better user experience and is exclusively available for Zomato Gold customers

Angel One New AI Campaign Empowers Investors

The campaign utilises the potential of AI to inspire and enable millions of people to harness the capabilities of data and technology through the Angel One Super App

Outsourcing Artificial Intelligence Is The Key To Unlock Unprecedented Efficiencies

For brands, outsourced AI refers to employing third-party AI solutions or partnering with AI service providers to augment their marketing efforts, writes Himani Agrawal