At the recent e4m and GroupM’s 2nd edition of ‘Programmatic Summit’, organised in Mumbai, experts discussed the use of AI in Marketing
ICFAI director advocated AI-driven education for personalised skill growth. emphasising digitisation and the use of technology in daily life
Marketers share their insights on AI’s ability to predict changing consumer behaviours, preferences and buying patterns and its ability to generate meaningful connections with consumers
The brand has launched its latest campaign with a humorous and relatable digital film envisioning a future where while AI does its job, humans can embrace the art of doing nothing
Brands must be relevant and engage Gen Z, with price being a key determinant to win the game
ITC Sunfeast Dark Fantasy and media partner IPG partners with Akool to utilise Generative Artificial Intelligence Technology for fan interactions
AI in creative industries is more tool, less comedian, and definitely not the boss (yet) writes Mohamed Rizwan
The chatbot will bring a new level of convenience and personalization for a better user experience and is exclusively available for Zomato Gold customers
The campaign utilises the potential of AI to inspire and enable millions of people to harness the capabilities of data and technology through the Angel One Super App
For brands, outsourced AI refers to employing third-party AI solutions or partnering with AI service providers to augment their marketing efforts, writes Himani Agrawal
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