Augmented Reality: Creating A Digital Space For Ecommerce

Augmented reality companies have radicalised the way products are presented, marketed, and perceived in the digital landscape thanks to their capacity to enthrall users and improve the overall e-commerce experience, writes Saurav Bhaik

Federal Bank Celebrates FIFA World Cup 2022 With 'Football Fiesta' Campaign

An innovative AR filter on Instagram is also developed for soccer fans which can win them goodies

Beyond Traditional Marketing: How Are Brands Exploring Marketing Avenues

A VR experience attracts an audience to a brand and gauges the product in a new limelight

How Brands Leverage ‘Phygital’ To Augment Consumer Acquisition

The concept of ‘Phygital’ offers unique, immersive shopping journeys that blend the convenience of online shopping with the personal touch of in-store shopping

Augmented Reality - The Next Big Phase In Technology

XLenz's Surya Kotha explains how this would indirectly mean a revolutionary era for branding