Enhancement of customer satisfaction leading to an increase revenue is the ideal way to look at eB2B companies, writes, Niranjan Gidwani
New generations who are taking up B2B marketing solutions from their previous generations, they are the attribute that likeminded people exist, he adds
LinkedIn has launched a new B2B marketer sentiment survey to understand the confidence levels of B2B marketers at this time
92% of senior B2B marketers also believe B2B brands are increasingly producing creative campaigns that rival consumer brands
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